Why We Should Buy From Brands That Give Back
Because there are so many brands, so much stuff, so many things in our consumerist culture, it means that most things we buy lose their value so easily once a new thing is acquired. An endless loop of consuming and throwing away that is pretty wasteful. We each have a responsibility to the planet to curb our consumption and live moderately but when you do make purchases, buying from companies that support a cause is a conscious and meaningful way to shop.
For instance, if you buy one of our JWLS watches or pieces of jewellery, say, for a friend you can tell them that the proceeds of these beautiful objects support families dealing with cystic fibrosis, and your friend can check out more of our story online. It’s a double gift! It’s guaranteed you’ll both feel better about buying and owning this piece of jewellery, knowing that your purchase is also helping people in need. It means what you just bought is not just an object but an object of heart-centred significance.
Here are some other brands we like who are making consumerism more conscious by giving back in innovative ways:
AZURA BAY is a very lovely, tasteful, ethical underwear and swimwear store. They are body-positive, inclusive, and a portion of all their proceeds go to help restore and protect our environment and wildlife and support health and human rights programs for women and girls around the world.
STATE BAGS is an incredible company that began from seeing a charitable need. This husband and wife duo ran a not for profit summer camp for innercity kids from low-income families and noticed a distressing trend of many of the kids ‘backpacks’ being ripped up garbage bags. So they founded STATE. Backed by the likes of Beyoncé and Obama, these people donate a fully stocked backpack to a kid in need for every STATE bag purchased. And they do much, much more – check out their inspiring story and mission.
CUYANA is an elegant womenswear line with a focus on ethical consumption and the less is more philosophy. From their site, they write that they have partnered with thredUP to expand their Lean Closet program. Complimentary Cuyana x thredUP shipping labels will be included with every domestic online order from cuyana.com, and available in stores. Use your label to pare down your closet to fewer, better pieces and help benefit women through H.E.A.R.T. (Helping Ease Abuse Related Trauma).
WILDFANG is a female-founded, female-run, badass clothing store that believes women should be able to wear whatever the hell they want and be whoever the hell they want. In 2018 alone they donated 400k of their proceeds to charities that support reproductive, immigrant and female/human rights. Plus, their clothes are the bomb!
So next time you’re thinking of buying a gift for someone else or for yourself, please look into and spread the word about companies like ours who use sale proceeds to help others in need. Why not?