Watch Store Toronto Launch Timepieces Of The Essence
There’s an upbeat Canadian rock song by Trooper that shares imparted wisdom to the songwriter.
“A very good friend of mine,” the song’s singer soothes, “told me something the other day …”
Of course, the singer continues with their anecdote, fully aware that with every sunny day, there’s got to be a little rain that falls.
“We’re here for a good time, not a long time … so have a good time, the sun can’t shine everyday.”
The 1977 ditty, although a positive groove, reminds us of our own mortality, and the importance of enjoying that time we have.
What better way than to give back to those who are experiencing their own rainy days with cystic fibrosis.
Our CEO, Emily Lyons lost her sister Julia to the genetic disorder, and in a recent interview with her hometown paper, the Stratford Beacon Herald, shared the goal to help families dealing with the repeated trips to the hospital.
During her childhood, the family had to stay at the Ronald McDonald house. “We had tough times,” Lyons said. “It’s hard enough when you have a dearly-loved family member in the hospital, but when you also have to endure through financial stresses – it can get pretty hard.”
WATCH AND LEARN
Ergo the launch of JWLS, a watch line that harkens back to Trooper’s plea to enjoy life. In tandem with the watches, Lyons is also introducing the Julia Lyons Foundation.
The goal is to help families struggling to live while having a sick child. Forty percent of sales from the JWLS watches will go to help alleviate this strain.
A friend of Lyons’ had a brother receive a double-lung transplant. Their mother had to stay home from work to help take him to doctors’ appointments and deal with side effects of anti-rejection therapy.
“If we could facilitate those things and make it a lot easier, it would relieve a little stress for those families,” Lyons told the Herald.
It’s all about the importance of giving back. And like the minute hand, we’ve come full circle. Simply put, the watch is a reminder of how precious time is.
Shop the JWLS collection online, or visit their Toronto watch store.